Read through Planet Fitness’ q4 2020 earning. Planet Fitness vs. Peloton
TL;DR Peloton's addressable market will hit a plateau at an accelerated rate with the vaccine rollout. The stock is a cigarette butt that had its puff.
They compete for the same customers: convenience + fitness.
Some incentives behind PF:
it's exponentially cheaper
people want to socialize and travel, travelling with Planet Fitness is more feasible than Peloton.
mental health has declined and Planet Fitness is one of the cheapest ways to improve mental health
No facilities have closed
PF membership is only down 600,000 year over year. Where they're currently at 13.5 million customers.
Think of it this way. If planet fitness has 20 million customers, increasing the card fee by 1 dollar is nearly equivalent to adding 2 million basic tier customers.
I'm getting Peloton puts and Planet Fitness calls.
Submitted May 06, 2021 at 10:18AM by notbrokemexican
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